Psych 331 Framing Effect 11
In relatively new framing-effect literature, evidence is shown that older adults are more likely to be susceptible to the framing effect than younger adults (Kim, Goldstein, Hasher & Zacks, 2005). This may be due to the likelihood that older adults will rely more on heuristic processing: general strategies that typically produce a correct solution to a problem. Heuristic processing conserves cognitive effort and, in turn, may greatly influence the extent to which framing influences decisions. When subjects were asked to provide justification for their decisions, however, the framing effect was equally pronounced across the age span (perhaps because justification is the product of more systematic processing and therefore lessens subjects’ own vulnerability to the framing effect). Because our study involves only adult participants, these findings are of importance.
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